The Bramble Outdoor 18LT Daypack was a great opportunity to redesign their original 18LT pack with new form, features and styling to better fit with their brand mission and aesthetic. At the core of the Bramble ethos is to build products are “rooted in place” and is translated through their unique print patterns relating to different regions of the American West. We pulled from these current microfiber towel graphics and integrated it into the lining of the bags to form 3 variations - Southwest, Pacific Northwest, and Rocky Mountain. In addition to using brand specific materials and colors we also designed the backpack to include a unique storage solution for packing wet towels outside of the pack while encouraging the user to promote Bramble’s flagship product by carrying it on the top of the pack. Other updates include improving the materials selection and unified hardware attachment systems, as well as refined panel cuts and body shape for a more contoured fit. New trail ready features incluse updated ergonomic shoulder pads with sliding sternum, weather resistant hydration port and optimized placement of lash points and quick access zippers to be user friendly.